Intégrer Twitter dans un dispositif CRM

J'aime bien les applications concrètes des nouvelles technologies, comme cet exemple relaté par Dennis Schall à propos de l'hôtel Hyatt qui intègre Twitter à son service de concierge :

Kudos to Hyatt for using Twitter as a marketing and customer service arm. It makes a lot of sense for a hotel chain to do this because its customers can tweet questions and issues from their cellphones when they are on the go and facing a problem.

This entry was posted in CRM, Twitter. Bookmark the permalink.