Dans son billet intitulé A futurist’s view of the “next big thing” in social media, l'auteure écrit :

While some people haven’t even entered the social media space yet, the rest of us are chomping at the bit and asking what’s next. We’re still very much in the Wild West of the real-time web. Just look at Twitter. There seems to be a new app released every day that’s trying to measure something – ROI, influence, impact, and so on. There are no established rules of conduct or best practices, and people are still arguing about whether it’s more important to have lots of followers or to be on lots of lists. Everyone’s trying to figure out how to capitalize on the space.

I understand that business is about monetization, but I think there’s something going on here that’s much bigger than people realize. It doesn’t fit into our traditional business models at all, because we’ve never had the opportunity before to leverage social networks at this scale.  That’s the next big social media trend: understanding how to leverage networks. We’re all here, we’re all connected – now what do we do?

Et maintenant, qu'est-ce qu'on fait?

Et si on prenait le temps de bien faire les choses au lieu de courir après la prochaine fureur?

A simple and good definition of the role of a Social Media advisor from @chrisbrogan:

show companies how to be human at a distance + how they can improve their business objectives

Source : http://bit.ly/NinNe.

Cette approche du marketing d'influence est de plus en plus <a href="http://www.journaldunet.com/ebusiness/crm-marketing/actualite/0704/070426-wunderman-frederic-goubet-nomination.shtml">relayée</a>.

<blockquote>Nous ouvrons dans les jours à venir un département de marketing d'influence. Car aujourd'hui 30 % de l'audience des 100 principaux sites américains se base sur des communautés, qu'ils s'agissent de blogs, de forums ou de réseaux sociaux. Et les marques ne savent pas comment réussir à saisir ce que les internautes disent d'elles, ni comment communiquer auprès d'eux.</blockquote>