Dans son billet intitulé A futurist’s view of the “next big thing” in social media, l'auteure écrit :

While some people haven’t even entered the social media space yet, the rest of us are chomping at the bit and asking what’s next. We’re still very much in the Wild West of the real-time web. Just look at Twitter. There seems to be a new app released every day that’s trying to measure something – ROI, influence, impact, and so on. There are no established rules of conduct or best practices, and people are still arguing about whether it’s more important to have lots of followers or to be on lots of lists. Everyone’s trying to figure out how to capitalize on the space.

I understand that business is about monetization, but I think there’s something going on here that’s much bigger than people realize. It doesn’t fit into our traditional business models at all, because we’ve never had the opportunity before to leverage social networks at this scale.  That’s the next big social media trend: understanding how to leverage networks. We’re all here, we’re all connected – now what do we do?

Et maintenant, qu'est-ce qu'on fait?

Et si on prenait le temps de bien faire les choses au lieu de courir après la prochaine fureur?

<blockquote>"Google, originally a fan of crowd wisdom, learned its lesson the hard way. Links were scored heavily in the algorithms until the crowd abused them with link spam. Now it's authority Google's after more than apparent popularity.

<a href="http://www.webpronews.com/insiderreports/2007/03/29/wisdom-of-crowds-is-dead">I think</a> we'll see a greater emphasis on authority in other Web places in the future." </blockquote>